What is that? Well, it’s a phrase I’ve coined and it’s something that I go into detail about in my eBook, making the argument that the cheaper the piece of clothing that you’re buying, the more you actually end up spending at the end.
Cost Per Wear, Something You Should Always Consider When Buying
Lower quality clothing is just that, lower quality. It’s not designed to last long at all, and in the end, you always get what you pay for, which in this case is clothing that’ll last a few wears and then start to fall apart after couple cycles in the washer and dryer.
With more expensive clothing, you’ll easily notice the better quality. A great example I like to use is some of my Hugo Boss shirts versus shirts I’ve worn from entry level luxury retailers; right away, as soon as the material hits your skin, you’ll feel the difference.
Those shirts, bought back in 2008 and 2012 cost anywhere from $300 to $425 each. I still have them and have worn them countless times. Still in style and still looking and feeling great.
Shirts that cost less, well, they’re gone. Out of style and work out of commission after a few washes.
Guaranteed, the cost per wear of the more expensive clothing piece will be far less than the cheaper product.
This isn’t to say that you should go spend $425 on a daily dress shirt – far from it. My point is that instead of looking for the cheapest pair of jeans or shirt, be willing to spend a few extra dollars to get the better quality product which will last you longer in terms of it’s quality and it’s style, and will end up costing you less as you’ll be able to keep it for years to come.